Adverts

I have found a selection of images from Manigale advertising that focuses on the idea of women and what they represent in advertising. The purpose of looking at these images is due to the aim of my project; I started by looking at the beginning point of women's liberation in fashion (which was the 20's) and I now want to see if fashion has the same purpose in modern culture. From this I noticed that by allowing women to display more skin and to cut their hair, they gained more rights as they were in control of their bodies. What I have now looked at is does this apply to modern fashion. This advert is a good starting point to finding out whether this is true. They allow people to wonder whether, because a man is used, do they provide the same effect? This enables the idea of whether liberation is now being taken advantage of to sell brands.

Figure 1

Figure 1 Michael D'Alimonte. 2013. This Is What Happens When Men Replace Women In Motorcycle Ads. [Online]. Available at http://www.mtlblog.com/2013/10/this-is-what-happens-when-men-replace-women-in-motorcycle-ads/#