American Apparel

The brand I am paying most attention to is American Apparel.They are famous for the provocative advertisements. The positions of the body are very seductive and erotic. However, this can be seen as exploiting women in order to attract attention and sell the brand. Due to the clothing being extremely simple, this can be the reasoning behind it. But, the counter argument that can be given here is they might be trying to tell people that beauty doesn't appear by having over the top clothes, but instead, natural beauty is what makes someone have sex appeal. What I am focused on is the body positions and if the clothes were from the 20's but the women in the positions of the adverts would they have the same effect?

Figure 1

This photo explores my idea as the model is extremely natural but because she is presented in a sexual form, the theme of the image becomes more aimed at being sexualised. I am interested in looking at these positions and if a model wore clothes from the 1920's, would it have the same effect.

Figure 2

Figure 1 Jessica Brinton. It's hip to be sexist. 2013. [Online] Available at http://www.thesundaytimes.co.uk/sto/style/living/Wellbeing/article1251050.ece
Figure 2 Authors own