I did some test shots in order to look at the lighting and whether or not the models appearance was correct for the shoot. After being pleased with what I took, I decided that the lighting was bright enough for my photographs and I needed to begin the photo shoot.
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Even though I found the lighting fine, there wasn't enough shadow between the person and wall. I hung a sheet in front of the window to block out mainly all the light and this provided a stronger contrast in colour. Using the American Apparel adverts as inspiration, I got my model to pose in various ways but in a smart, fashionable outfit. I kept my original design and think this worked really well as it was simple, but dark enough to allow the model to be the main focus but despite the simplicity, created a great contrast in colour. I really like the variety of photos I took as they show different poses inspired by different brands and ideas of how women are shown in the fashion industry. I hope to show an answer to this question through my final photos, therefore need to pick my favourite photographs and begin the editing process.
Figure 1 Authors own
Figure 2 Authors own
Figure 3 Authors own
Figure 4 Authors own
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