Contextual sketch

I wanted to draw some simple outfits here because I wanted to experiment with what my abilities can create. Although I am looking at modern fashion as well, I only drew dresses from past eras. I really like the designs and the use of white; I think I'm going to use white as my main colour for the designs as I believe it looks strong, sharp and classic. I'm looking forward to this project as despite a major theme of sport involved, It can lead to many different outfits using high street fashion as well.

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Figure 1 Authors own
Figure 2 Authors own

Sportswear

This project will require me to focus on sportswear and high street brands. I have chosen the sport tennis as my influence and will continue to focus on design. Instead of focusing on modern tennis clothing, I want to research historical outfits, ranging from the twenties to the fifties. I hope to understand different shaping and how it has transformed over time. I have made a mood board containing a variety of tennis outfits from different decades. I done this to gain a brief insight into the changing role of women in sport and how fashion symbolises this. As the year increases, the more daring the outfit. In the modern day, old styles are now used in current fashion but transformed to fit with the designers outlook; although there might be similar collars and pleats, the  clothing becomes more dramatic as length is much shorter than it used to be. I really like the idea of taking certain elements from different decades and infusing them with modern styles and I believe this can be done by mixing materials.

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Here is a photograph from 1913 displaying tennis fashion. A part that interests me is the masculine influence seen in the shirt and how the body is completely covered. It seems that women, although allowed to participate in sport, were still very restrained from expressing their gender and had to limit there fashion. Where as currently women wear sportswear appropriate for the sport. As seen with the picture below, more skin is shown and the length is noticeably shorter.

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Figure 1 Authors own
Figure 2 http://seenheardknown.com/fashion/u-s-open-fashion-through-the-years/
Figure 3 http://www.vogue.co.uk/spy/celebrity-photos/2011/06/20/tennis-outfits---outrageous-tennis-style-and-fashion

Final photoshoot

Here are my final images from the photo shoot I did that included my top. I wanted a range of photos that displayed backdrops and included close ups so that detail could be found. The knitting on the top can be strongly seen as well as the draping and this allows people to see the full shirt rather than individual elements. These are my favourite photos and I chose them because I feel that from all the ones taken, these represent the theme I hoped I would achieve. The use of trees without leaves provides a winter atmosphere but the sun allows for strong highlights and allows the model to become bold against shadows. I didn't use woodland creatures in these though because I felt unless there was a grand set with various props, the animals would look misplaced and so I added a faux fur collar to make the coat look more royal.

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I really liked this project as it allowed me to focus more on the photos and how to present an idea. Like the project before, I focused on the setting and I now have more experience with elements of presentation. The result of my top was what I hoped it would be; even though there wasn't much to work with and reconstruct, I made something I think people would wear and would be suitable in the context I based it around. I think the outcome of this project shows off my design and photography skills and I am pleased with the result.

Figure 1-4 Authors own 2013

Deconstruct and Reconstruct progression

I made a mood board paying attention to nature and an English heritage style. Using the floral pattern I want to create a blouse that would be high necked and inspired by early 1900 fashion and hunting outfits.

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I pictured my photo shoot at the time I thought of the top as I believe this is just as important as the product itself. The way an outfit is presented can enhance the style and provide an idea of where the item would be worn. I would like to use a forest as a backdrop and maybe include woodland creatures to add a softer style. From this I decided to include animals in a collection of designs I created from the original experimentation. Doing this has allowed my artistic skills to develop as I created a collage: which is something I never do. I want to carry on doing this as I find it provides my work with a wider range of style.

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Figure 1 Authors own 2013

Figure 2 Authors own 2013

New design

 

Figure 1. Authors own.

I have decided that I want to create a blouse out of the floral shirt. This will be sleeveless with a high collar and I want this shape as I feel the structure will be similar to a riding top. I also want to add another piece of material to the waist so the shape of the body is more defined. I want to attach a piece of hanging material on this so that the structure moves away from the classic body shape. I aim to design a blouse that has elements of authority (as seen with the high collar) but feminine features too.

I have also decided to include a ruffle collar to mix the materials. It will be a cream, lace trim on the black knitted neck, so there will not only be contrasting materials but colours. I'm simply going to stitch this onto the knitted collar so that it gently folds over it. Below is a portrait of Ignaz's Semmelweis mother. Although the collar appears constricting, the use of white and the simple, nearly transparent material adds a more gentle side.

Figure 2. Unknown artist

                                      

Deconstruct and Reconstruct

This project involved taking various items of clothing and taking them a part in order to re design a new piece. To start with I put the clothes together in usual ways in order to understand the shaping and how I can re design them.

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After doing this I decided that I should sketch the clothes to see how they would be presented in a design. I really like the design of the floral shirt and thought that this should be the material I will use for my item of clothing.

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I want to now continue my work basing it around floral patterns. I like the idea of making the shirt into a structured piece.

Figure 1-20 Authors own

Industry designs

After I completed the development I now aimed towards my final designs. I decided to include a range of items (trousers, coats, t-shirts, dresses, skirts and shorts) because despite being a winter collection, I believe that his style includes items that are not created according to a season. His earlier collections included males wearing dresses; I didn't want to display a limit as It wouldn't appear daring. I stuck with the colour scheme as even though patterns will be added I think this allows other designers to have a rough idea on the theme of the designs. I really enjoyed this project because not only did my artistic skills develop, but my thought process on design also improved. I now understand another way of developing thoughts and how a collection can be produced from them. First ideas don't have to be great but they can be in the future through experimentation and dedication. 
My favourite designs are the second from the bottom as I feel the structure and colours really resemble J.W Anderson's style. With the work of my team, we managed to create these outfits and were very happy with the result. Each members opinion helped construct the clothing and each element was worked on until it met our theme. 

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Figure 1 Authors own

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Figure 8 Authors own